Category Archives: Career

How to Build a Content Marketing Program

With so much buzz about content, you already know you need to incorporate it into your marketing strategy. What you may not know is how to get started, or how you’ll put out good content day after day. The most important thing is that you do start; here’s how. Assemble a Content Team The first…
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10 Tips for Connecting with the Media

An unsolicited marketing email can feel like a bad pickup line. You know the feeling: there you are, minding your own business, when out of the blue an unwanted, unappealing, awkwardly worded email appears in your inbox. Maybe you feel obligated to respond politely, but honestly, it feels more like an imposition than an opportunity.…
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How to Maximize Professional Networking

We’ve all experienced it. You’re at a professional networking event, having a meaningful conversation with an acquaintance, when suddenly the two of you are bombarded by a stranger reciting their 30-second elevator pitch, then thrusting a business card into each of your hands. As you watch in horror, you see that same stranger bounce from…
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Dare To Be Different

What makes marketing campaigns better than others? I mean, everyone is active on social media, a lot of companies advertise on TV or the radio, but what is it that makes one stand out over another? It doesn’t have to do with the amount of money spent or the clout of the company. It’s because…
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Mentoring – One of the most important things you can do

Mentoring. Isn't it funny how one thing could be so important to someone at the beginning of a career as well as at the end? In the beginning you are the mentee, looking for help to grow but later on, you become the mentor looking to help someone grow. Everyone is a newbie at one…
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Build A Place People Want to Work At

I don’t know about you, but when looking for a job I’ve always aimed to apply to the biggest companies – the Fortune 500s and such. It has just been ingrained in me, “bigger is better.” However, a few years into my career and almost half way through my MBA program, I’ve realized I’ve been…
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What you need to know to be successful, but no one teaches you…

History. Math. Writing. These are all essential lessons you learn during school, which help you throughout life. However, two lessons essential to your success, which often don’t get taught in school, are time management and organization. For some reason, these two subjects get left off the curriculum. One could infer colleges and universities assume students…
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Why do you need a good community manager?

During the social media boom, new titles have been created and thrown around – some still around and some not - one which has stuck around is the title, “community manager.” Do you know what a community manager does or why one is important? A community manager is in essence what it sounds like –…
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Presenting Made Easy

It’s time… Your palms are sweaty. Your heart is pounding. Your head may even be lightheaded.  You’ve got to present in front of people. Presenting is something that gives a lot of people mini panic attacks and keeps people up all night beforehand. But I’m not sure why. It shouldn’t be so scary. It should…
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Don’t Underestimate LinkedIn

While Facebook and Twitter always seem to be the “sexy” and popular social media websites, it is important not to forget about the “third wheel” social media site, which goes by the name of LinkedIn. LinkedIn sometimes gets lost in the noise because it isn’t as “fun” as other sites. You don’t post pictures, videos…
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