Category Archives: Social Media

How to Build a Content Marketing Program

With so much buzz about content, you already know you need to incorporate it into your marketing strategy. What you may not know is how to get started, or how you’ll put out good content day after day. The most important thing is that you do start; here’s how. Assemble a Content Team The first…
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Social Media Intelligence: The Competitive Advantage

We’ve all felt it: that little glow of pride when your tweet gets a bunch of retweets, or when your followers hit a milestone number. It’s tempting to feel like there’s a little bit of magic—or a maybe a kindly muse—involved when you see payoffs like these. But the truth is social media success is…
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What’s New at LinkedIn

You probably have a profile on LinkedIn (in fact, until recently, you may have been receiving a whole lot of email from them!). You’ve connected with your colleagues and friends, you’ve endorsed their skills and have been endorsed yourself, and you may have searched and applied for a job or two. But LinkedIn has a…
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Instagram vs. Snapchat: Which Is Best for Your Business?

Does it ever feel like you learn more about your friends’ lives from their pictures shared online than from conventional, in-person or over-the-phone conversation? You probably do! Image-sharing social networks Instagram and Snapchat have hundreds of millions of users each, and are growing all the time. Instagram even syncs with many of the other social…
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Should You Follow the Millennials? Absolutely.

Within the marketing realm, you always hear about Millennials. While what you hear varies, the simple truth is you need them to become brand ambassadors for your brand. Don’t think so? Below is some data from a study ShareThis conducted about Millennials. 25 percent of Millennials share online shopping content to their social networks –…
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Don’t Underestimate LinkedIn

While Facebook and Twitter always seem to be the “sexy” and popular social media websites, it is important not to forget about the “third wheel” social media site, which goes by the name of LinkedIn. LinkedIn sometimes gets lost in the noise because it isn’t as “fun” as other sites. You don’t post pictures, videos…
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Ready…Think…Set…Go!

  Ever hear the expression, “Too much of anything is bad a thing?” It may have been something your mom said when you asked for more double-stuffed Oreos or wanted an extra hour of TV time, but it doesn’t only apply to trivial things…it can apply to marketing as well. People think if they blast…
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Instagram did what?

Last week, Instagram released its new privacy policy, which had people tweeting and posting in frenzy because they were outraged that Instagram changed their policy to share the rights of customer pictures and comments with businesses, which partner with Instagram. What does this mean exactly? When Facebook bought Instagram for a cool billion dollars we…
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Why social media is the future of politics

With all the success Obama had in 2008 using social media in his campaign for presidency, it doesn’t surprise me how much Romney and Obama are leveraging the medium during this election race.  Social media has grown to be a powerful way to interact with consumers, so it makes perfect sense that politicians are targeting…
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Instagram is here to stay.

With new social media platforms popping out quicker than you can count, it’s hard to distinguish which have genuine shots of being successful. However, the social network Instagram shouldn’t be overlooked and brands need to start thinking about how to properly leverage it in their marketing plan. In case you haven’t heard, Instagram is a…
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