News Releases

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Deirdre Breakenridge via email:   deirdre@pureperformancecomm.com

NEWS RELEASES:

VOCUS' TOP 50 SOCIAL MEDIA INFLUENCERS 2014

Vocus, a leading global provider of cloud-based public relations (PR) software, today released its 2014 Top 50 Social Media Influencers on Twitter list.  The list was compiled with proprietary Vocus technology using an algorithm to reveal influence based on contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus' technology populates its pool of candidates based on more than keyword searches alone. Read more ...

THE PROMISE FOUNDATION FOR PR ANNOUNCES PRAXIS 2012

The first weekend summit will be held in November in India.  The PRomise Foundation for Public Relations, a non-profit with a goal of doing PR for Public Relations, will organise Praxis 2012 - India’s first weekend summit for Public Relations and corporate communications professionals. The summit will be held at Le Pondy in Pondicherry on 23 and 24 November. Read more ...

ENTREPRENEURS CLUB RADIO AUGUST 13TH PROGRAM

Tune in Monday, August 13th from 4 to 5 PM (EST) on WELW AM 1330/ www.welw.com for Entrepreneurs Club Radio www.tecaclub.com with host Kip Marlow. "Our Mission is to encourage, inspire, & teach entrepreneurship everywhere." Read more ...

UPCOMING CONNECT CHAT: HOW SOCIAL MEDIA IS CHANGING PR

New York, NY, July 12 -- In the last decade, social media has drastically changed our business and community worlds. But how has social media changed the public relations industry specifically? What PR practices have evolved or arisen in the digital era?  On Tuesday, July 17, from 3 to 4:30 p.m. EDT, seasoned PR professional Deirdre Breakenridge will discuss the exciting and challenging new roles of PR as a result of social media. She'll delve into how and why we need to shift our mindsets to achieve better brand communications. Read more ...

SOCIAL MEDIA AND PUBLIC RELATIONS: EIGHT NEW PRACTICES FOR THE PR PRO BOOK LAUNCH

Marlboro, NJ, April 30, 2012 -- Social media and Public Relations: Eight New Practices for the PR Professional is now available in all digital formats and paperback copies.  Written by author and veteran communications strategist, Deirdre Breakenridge, the book crystallizes eight new practices for PR professionals, as a result of social media communications. Each new practice focuses on how to shift the professional mindset from tactical to strategic, learn new skills and knowledge, create greater opportunities to collaborate as influencers, and to use new practices for professional development, as well as to raise the profile of public relations in the eyes of our executives and the public. Read more ...

NY INTERN PROJECT: A CHANCE TO WIN PR, MARKETING AND SOCIAL MEDIA INTERNSHIP AT AFFECT STRATEGIES IN NYC

NEW YORK, February 16, 2012 -- Affect Strategies, a public relations, strategic marketing and social media firm, and Strutta, an interactive promotions company offering an intuitive contest builder that enables businesses to manage fully branded online contests, today announced that The New York Intern Project, a contest searching for Affect’s next summer intern, is now open for entries at http://nyinternproject.com/. Read more ...

PR INDUSTRY VETERAN GOES BACK TO SCHOOL

ST. AUGUSTINE, FLA. – Deirdre Breakenridge, CEO of Pure Performance Communications, will be speaking at Flagler College’s seventh annual Communication Week on March 6, 2012. Breakenridge will address how social media has reignited the public relation profession and how public relation professionals are reinventing their role by discussing, “Social Media and the PR Professional: Embracing the Expansion of Our Practice.Read more ...

FLAGLER COLLEGE ANNOUNCES COMMUNICATION WEEK 2012

ST. AUGUSTINE, FL (02/14/2012)(readMedia)-- Flagler College will be hosting the seventh annual Communication Week March 5-9. Communication Week will feature speakers with a variety of backgrounds and experience in all areas of communication. Industry professionals will share their knowledge with students by talking about their careers and offering industry-related advice. Communication Week will also feature open discussion panels with communication professionals, as well as an alumni panel, comprised of Flagler College alumni who have been successful in the communication industry. Read more ...

 

BREAKENRIDGE VISITS AMSTERDAM TO KEYNOTE THE SOCIAL CONFERENCE 2012

Malboro, New Jersey - On February 9th, Deirdre Breakenridge, CEO of Pure Performance Communications, will be a keynote speaker at The Social Conference 2012 in Amsterdam, as well as a panelist for the conference's Social Talk. Breakenridge will present "Eight New Strategic Practices for the PR Professional," which discusses the evolving roles and responsibilities of PR professionals today. Read more ...

 

VOCUS BRINGS AN INDUSTRY LEADER TO A SCREEN NEAR YOU

MARLBORO, NJ, December 5, 2011 - On Wednesday, December 7, 2011 at 2:00 p.m. EST, Deirdre Breakenridge, CEO of Pure Performance Communications, will speak at the Vocus Webinar on the "Eight Techniques of the New PR Champion."

Breakenridge will speak about the set of new techniques and practices for PR professionals using social media in order to get ahead of the game and earn huge influence in their organizations. Some topics she will discuss are how to measure and master social media metrics, how to build strong and meaningful relationships and how to deal with a fast-escalating crisis.  Read more ... 

 

PR NEWSWIRE TO RECOGNIZE BREAKTHOUGH SOCIAL MEDIA CAMPAIGNS WITH THE 'EARNIES'

NEW YORK, Nov. 29, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced the launch of The Earnies, the first community-chosen awards program dedicated to earned media campaigns executed through social media channels.

"Social media and owned media have completely redefined earned media and forced PR and marketing professionals to strategically rethink the old model, embrace the new opportunities, leverage all influential channels and consistently engage with audiences through social conversations that are ongoing," said Rachel Meranus, vice president, Marketing & Communications, PR Newswire.  "The Earnies will recognize how communicators are doing so innovatively and successfully."

The Earnies award program, which is open to individual practitioners as well as brands and organizations, focuses on the unique approach and strategy used to implement a campaign.  Hosted on the AGILITY@work web site, all submissions will be reviewed by an independent panel of social media thought leaders.  Currently on the panel are David Armano, EVP of Global Innovation and Integration of Edelman Digital; Matt Johnston, CMO of uTest; Tim Moore, SVP/Social Business Architect of Maximum and CEO of CrushIQ; Liz Strauss, co-founder of SOBCon and owner of Successful-Blog.com and Deirdre Breakenridge, CEO of Pure Performance Communications.  From a shortlist of finalists selected by the panel, final winners will be determined by community voting through social media.  The Earnies award program is being launched in the U.S., but is intended to expand globally next year.  Read more ...

 

PR AUTHOR, DEIRDRE BREAKENRIDGE, PENS FIFTH BOOK

October 24, 2011 (Marlboro, New Jersey) – Public relations industry veteran and CEO of Pure Performance Communications, Deirdre Breakenridge, is authoring her fifth book to be published by FT Press, a Pearson Company.  The book titled, “Social Media and Public Relations: Eight New Practices for the PR Professional” to be released in February 2012, will be available through retail and the college/career market, in all digital formats as well as via print on demand. Read more ...

 

SENIOR PR PRACTITIONERS PARTICIPATE IN A PANEL SESSION DESIGNED TO "IDENTIFY, IMPLEMENT AND TRAIN - MOVING BEYOND THE BASIC SOCIAL MEDIA POLICY" AT PRSA INTERNATIONAL CONFERENCE

October 13, 2011 (Marlboro, New Jersey) –  On Oct. 16, senior communications professionals will participate in a panel session to discuss how to “Identify, Implement and Train — Moving Beyond the Basic Social Media Policy” at the Public Relations Society of America (PRSA) International Conference in Orlando, Fla. Panel participants include Deirdre Breakenridge, CEO of Pure Performance Communications (moderator), Diane Gomez, PR manager, PRSA, Priya Ramesh, director, Social Media, CRT/Tanaka, and George Faulkner, program manager, Social Brand Engagement at IBM. Read more ...

 

PR INDUSTRY VETERAN TO KEYNOTE CINCINNATI PRSA 2011 MEDIA DAY

09.29.2011– Marlboro, New Jersey – On October 11th, PRSA Cincinnati will host its 2011 Media Day event with Deirdre Breakenridge, author and CEO of Pure Performance Communications , as a keynote speaker. Breakenridge, who is known for her PR industry books including Putting the public back in Public Relations and PR 2.0: New Media, New Tools, New Audiences will be presenting on the topic of the Hybrid PR Professional.  Read more ...

 

PURE PERFORMANCE FUSES STRATEGIC COMMUNICATIONS WITH INNOVATIVE TECHNOLOGY TO BETTER SERVE CUSTOMERS

Marlboro, New Jersey (PRWEB) September 19, 2011:   Pure Performance Communications, a new subsidiary of Pure Performance, Inc., was created to help businesses transform marketing messages into strategic business communications by making deeper connections with customers, through innovative and collaborative technology. The new subsidiary specializes in PR, marketing and social media strategy, collaborative technology consulting and organizational training and workshops.  Read more ...