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How to Build a Content Marketing Program

With so much buzz about content, you already know you need to incorporate it into your marketing strategy. What you may not know is how to get started, or how you’ll put out good content day after day. The most important thing is that you do start; here’s how. Assemble a Content Team The first…
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Social Media Intelligence: The Competitive Advantage

We’ve all felt it: that little glow of pride when your tweet gets a bunch of retweets, or when your followers hit a milestone number. It’s tempting to feel like there’s a little bit of magic—or a maybe a kindly muse—involved when you see payoffs like these. But the truth is social media success is…
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10 Tips for Connecting with the Media

An unsolicited marketing email can feel like a bad pickup line. You know the feeling: there you are, minding your own business, when out of the blue an unwanted, unappealing, awkwardly worded email appears in your inbox. Maybe you feel obligated to respond politely, but honestly, it feels more like an imposition than an opportunity.…
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How to Maximize Professional Networking

We’ve all experienced it. You’re at a professional networking event, having a meaningful conversation with an acquaintance, when suddenly the two of you are bombarded by a stranger reciting their 30-second elevator pitch, then thrusting a business card into each of your hands. As you watch in horror, you see that same stranger bounce from…
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What’s New at LinkedIn

You probably have a profile on LinkedIn (in fact, until recently, you may have been receiving a whole lot of email from them!). You’ve connected with your colleagues and friends, you’ve endorsed their skills and have been endorsed yourself, and you may have searched and applied for a job or two. But LinkedIn has a…
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Ten Tips for Creating a Successful Podcast

How many podcasts do you listen to in a week? How long does it take you to decide whether or not a podcast is working for you? How quickly do you drop a podcast that’s not worth your time? I sometimes get through four or five podcasts a day, and it can take less than…
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Instagram vs. Snapchat: Which Is Best for Your Business?

Does it ever feel like you learn more about your friends’ lives from their pictures shared online than from conventional, in-person or over-the-phone conversation? You probably do! Image-sharing social networks Instagram and Snapchat have hundreds of millions of users each, and are growing all the time. Instagram even syncs with many of the other social…
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Dare To Be Different

What makes marketing campaigns better than others? I mean, everyone is active on social media, a lot of companies advertise on TV or the radio, but what is it that makes one stand out over another? It doesn’t have to do with the amount of money spent or the clout of the company. It’s because…
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How to Use Data to Guide Your Marketing Program

Going into the marketing world, I never thought math would be so important. I took the required classes in college and moved on, never really thinking much about it. However, nowadays, math should be playing a vital part into your marketing plan. If you aren’t using data to create your plans, make sure to capture…
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Mentoring – One of the most important things you can do

Mentoring. Isn't it funny how one thing could be so important to someone at the beginning of a career as well as at the end? In the beginning you are the mentee, looking for help to grow but later on, you become the mentor looking to help someone grow. Everyone is a newbie at one…
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