Blog

Build A Place People Want to Work At

I don’t know about you, but when looking for a job I’ve always aimed to apply to the biggest companies – the Fortune 500s and such. It has just been ingrained in me, “bigger is better.” However, a few years into my career and almost half way through my MBA program, I’ve realized I’ve been…
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Stop Being Tactful; Start Being Strategic

Now that the New Year has rolled around and February is sneaking up, people should already be thinking about or are rolling out their marketing plans for 2015. However, in this fast-paced world, people tend to be more reactionary due to pressures of everyone focusing on the “now.” When this happens, you lose sight of…
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Before you can grow in 2015, you must reflect on 2014

“It is necessary ... for a man to go away by himself ... to sit on a rock ... and ask, 'Who am I, where have I been, and where am I going?” – Carl Sandburg As this year winds down and New Year’s Eve gets closer and closer, many people start thinking about the…
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Should You Follow the Millennials? Absolutely.

Within the marketing realm, you always hear about Millennials. While what you hear varies, the simple truth is you need them to become brand ambassadors for your brand. Don’t think so? Below is some data from a study ShareThis conducted about Millennials. 25 percent of Millennials share online shopping content to their social networks –…
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Good Customer Service is Always in Style

I don’t care about the size of your company or your marketing strategy because your success still relies heavily on one aspect– customer service. Customer service is not a trend; it’s not a fad. Good customer service is what sets companies apart. How many times have you heard a story about how a company responded…
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What you need to know to be successful, but no one teaches you…

History. Math. Writing. These are all essential lessons you learn during school, which help you throughout life. However, two lessons essential to your success, which often don’t get taught in school, are time management and organization. For some reason, these two subjects get left off the curriculum. One could infer colleges and universities assume students…
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Business Culture: Do You Have One?

When companies typically start out, the founders come up with a business      model, maybe a management style, but how many define their culture? What do I  mean by culture? Essentially, business culture is the way employees and  managers act in regards to how they act at work – they are the morals of…
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Why do you need a good community manager?

During the social media boom, new titles have been created and thrown around – some still around and some not - one which has stuck around is the title, “community manager.” Do you know what a community manager does or why one is important? A community manager is in essence what it sounds like –…
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What really is your digital presence?

A digital presence…what the heck is that? Is that search engine optimization? Sort of, but not really. Search engine optimization can certainly help your digital presence, but your digital presence is much bigger than SEO – it’s your essentially your whole digital life. What do I mean by that? Anything you’ve done. Anything you will…
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The missing ingredient for young professionals…

Somehow April is upon us. Not quite sure how that happened…It feels like just yesterday that I saw everyone on Facebook was making New Year resolutions. Right? Nonetheless, over three months of 2014 have finished and as we enter April, it is getting close to graduation. When college kids must use what they’ve learned and…
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