Blog

If You’re in Communications, Then You’re a Tech Tester

It wasn’t so long ago that communications people relied on their internal Web team for new and interesting technology, both for evaluation and set up in their organizations.  Years ago at my marketing communications firm, we relied on the web folks to simplify the complex and enlighten us with technology that made us more productive.…
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What do Executives Need to Know about Social Media Measurement?

Social media measurement runs the gamut of analytics, from increasing friends and followers to capturing brand sentiment and share of voice in a community.  With so many metrics, what does the CEO or the senior level executive need to know about ROI?  The first concern is how is the marketing or PR, which includes the…
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A New Business Venture: Turning the Page To Pure Performance Communications

Marketing agency life is exciting, creative and challenging all at the same time. I’ve been active with “marketing agency life” for over 20 years.  I took a brief hiatus to try some in-house PR, but it didn’t last for long.  Whether you’re working at someone else’s agency or you’re running and managing your own firm,…
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Shifting Roles from Communications Liaison to Blogger

I don’t think I’ll ever be able to completely take off my PR hat; it’s usually “on” no matter what I’m doing.  But, on September 16, 2011, in New York City, I’ll be wearing a different hat. It’s my blogger cap, when I cover the PRSA T3PR Conference.  Twenty plus years ago when I was…
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