Whether you’re writing a blog, website or social media posts, one thing is mandatory. Good content. You hear it all the time, but let’s be honest, it’s easier said than done. Also, who deems content “good?” Are there content crawlers going through our computers reading what we write? No. I think the main thing readers are looking for is consistent content. They want to know that they can depend on you to provide them the content which they have been made accustom to reading from you. Funny. Serious. Data-filled. It doesn’t matter. Just make sure it is consistent.
The next logical question to ask is, “how do I come up with content so consistently?” To be honest, it’s not easy. When you think about how often people are checking updates, reading blogs or websites, you don’t want your information to seem stale. Here are a few things to help you create content.
- K.I.S.S. – I use to have a basketball coach who always preached “K.I.S.S.” (Keep It Simple Stupid) which meant he didn’t want any behind the back passes, finger roll layups if we didn’t need them. The simpler you keep it, the less likely you are to mess up. This simple acronym has helped me in many ways off the basketball court - one way being my writing. I avoid using jargon and I try to write in a tone that is simple and straight forward. When you’re goal is to try to get as many people to read your content, you want to make sure you are writing for the masses. Now, if you are a trade publication or something to that nature, it’s different. Jargon away! But for most of us, the best rule of thumb is to K.I.S.S.
- Read – Seems pretty straight forward, right? You’d be amazed by how many people don’t do this. When you read, you open yourself up to new information and learn what is going on in the world right now. You’ll learn how other writers are connecting with their readers and you can try to harness similar strategies. Not only can you see how others are writing, but reading will give you new thought starters and provoke you to write.
- Quality over Quantity – If you can produce top-notch material every day, every other day, that’s awesome. I feel most people can’t keep that regime up for various reasons, but does it matter? If you only come up with contents for your blog every week, every other week or every month AND it’s good, don’t worry about the frequency. You’ll earn loyal readers who will return looking for quality and not just a large quantity of posts.
- Don’t be “scurred” – Don’t be scared to be yourself. This is the one industry where you can dictate your tone and voice. You had to behave during school, but this isn’t school. Personality is everything. Otherwise, all posts/blogs would be the same, right? You have friends, which means people like you, so show everyone why they should too.
These are some tips to help you out, but certainly aren’t going to automatically make you spew content out. Once you get the hang of it, the content will come and so will your readers. Lastly, keep this quote in mind when writing, it is one of my all-time favorites by Mark Twain, “If I had more time, I would’ve written less.” Remember that.