Do you remember when everyone was checking in everywhere with Foursquare? Shoot…I was motivated to go the gym simply to get the Gym Ray badge. (Sad I know…please don’t judge) As popular as it was, somewhere along the way though, Foursquare lost its buzz. Now, don’t get me wrong…Foursquare was still being used and dominates any location based social network, but it wasn’t being talked about as much once was. Foursquare noticed this and decided to do something about it. Last Thursday, June 7th, Foursquare rolled their brand new redesign and app. (click here to see)
With the update, Foursquare is redefining their app and enhancing the user experience at every angle. When you think of Foursquare, you don’t imagine someone sitting in front of their computer using it; you think about people using it on their phones. So in comparison with Facebook, who has a lot of traffic through a computer, Foursquare only has 3.5 – 5 inch screen to make people fall in love with. So what did they do? Now, you can comment and “like” an activity one of your friends does, whether you like the place they are at, the picture they took or the comment they left.
Also, Foursquare’s new search makes the experience an awesome one. When I type in “pizza” in the search bar, not only will I find the pizza places by me, but I’ll see comments of people that talk about pizza. I find this to be a really cool feature because it allows me to see what people are saying about the places and the pizza nearby without having to dig too much into it. If you are traveling and visiting a new city, this feature would be amazing.
The new app for Foursquare has other new features, (and a great new interface overall) but I encourage you to go see it for yourself. I am really glad to see Foursquare focusing on the experience overall and making the statement that they aren’t going anywhere. What does this mean for businesses? It means you should think about upgrading your Foursquare efforts and make sure you are monitoring what people are saying and making sure people are having a great user experience with your brand on Foursquare. Nothing is more exciting than seeing 20 tips at a restaurant I’ve never been too or seeing pictures of their food. Better yet, feeling special because you discovered a store’s Foursquare special that not everyone knows about. So make that available for your fans to find…because if you don’t, your competitor will.
The exciting part is that Foursquare promises more updates and changes over the summer. I can’t wait to see what’s next!