Have you heard the rumors about Facebook developing a “want” button? Well, if you have and the rumors are true, then the “want” button would change the game forever for marketers. By developing a “want” button, Facebook would allow its soon to be one billion users to easily say...
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Tag Archives: Pure Performance
4 Unique Ways to Prepare for a Career in Public Relations
I remember sitting in my first public relations class and having the wind taken out of me when my professor told us the average public relations student graduates with 4-6 internships. You know how many I had? Zero. I only had three semesters of school left and I needed...
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What do Executives Need to Know about Social Media Measurement?
Social media measurement runs the gamut of analytics, from increasing friends and followers to capturing brand sentiment and share of voice in a community. With so many metrics, what does the CEO or the senior level executive need to know about ROI? The first concern is how is the marketing...
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A New Business Venture: Turning the Page To Pure Performance Communications
Marketing agency life is exciting, creative and challenging all at the same time. I’ve been active with “marketing agency life” for over 20 years. I took a brief hiatus to try some in-house PR, but it didn’t last for long. Whether you’re working at someone else’s agency or you’re running...
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