Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Marketwired and Siegel+Gale.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Deirdre Breakenridge is an adjunct professor at New York University (NYU) and an online instructor at UMASS at Amherst. She speaks nationally and internationally on the topics of PR, marketing and social media communications. She was the keynote speaker at Promise Foundation PRAXIS Summit in Pondicherry, India, The Social Conference 2012 in Amsterdam, the PRSA Southwest District Conference in Tulsa Oklahoma, and the Canadian Public Relations Society Annual Conference in Victoria, BC. Breakenridge has also presented at the City of Los Angeles Annual Workshop and Mid Year Crisis Management Workshop, NMX BlogWorld, Social Media Congress, and the Public Relations Institute of Australia (PRIA).

Deirdre Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Breakenridge among the 25 Women that Rock Social Media and Traackr recognized Breakenridge among the top 10 PR 2.0 Influencer in 2012.

Deirdre blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.