Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, Hershey’s, JVC, Kraft, PRSA and Marketwired.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Breakenridge is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She is a Lynda.com author with a 30-video course on the Fundamentals of Public Relations.

Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She also serves on the Board of the Social Network Association and is working with the founders on the #50Shows Empowering Women Movement giving women a voice and platform through media. Top Rank named Breakenridge among the 25 Women that Rock Social Media and Traackr recognized Breakenridge among the Top Engagers in 2013.

Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.