Deirdre Breakenridge is CEO of Pure Performance Communications. As a veteran with over 20+ years in the communications industry, she has counseled senior level executives at companies including Empire Today, Hershey’s, Infineum, JVC, Kraft, Michael C. Fina, the Public Relations Society of America (PRSA) and the World Bank.
Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Deirdre speaks nationally and internationally on the topics of PR, branding, marketing and social media communications. She has been the keynote speaker at numerous conferences including the RIT Social Media and Communications Symposium, Maine Public Relations Counsel (MPRC), Public Relations Institute of Australia (PRIA), USA Gymnastics / Visa Championships Conference. Deirdre has also presented at: BlogWorld, PRSA Leadership Rally, Social Media Congress (Amsterdam), the Marketing Executives Networking Group (MENG), the Public Relations Association of Museums (PRAM), and the Women’s Presidents Organization (WPO).
Deirdre is a member of PRSA and has served as a co-chair of NJ/PRSA and was on the Board of the New Jersey Advertising Club. The National Association of Professional Executive Women (NAPEW) named her Woman of the Year in 2009 and Traackr recognized Deirdre as the #1 PR 2.0 Influencer in 2011.
Deirdre blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.