It’s time… Your palms are sweaty. Your heart is pounding. Your head may even be lightheaded. You’ve got to present in front of people. Presenting is something that gives a lot of people mini panic attacks and keeps people up all night beforehand. But I’m not sure why. It shouldn’t be so scary. It should […]
Social media has taken over the marketing front the past couple years and while it has done a lot for business, I feel like businesses still have disproportionate expectations of social media. Businesses think they will get instant returns by creating social media profiles and once they start posting, they are done marketing. Those beliefs […]
I just came back from a local presentation from a professional advertising club here in town which I wasn’t impressed with, BUT the speaker did say one quote that stuck with me: “If you want people to be thinking about you, you need to be thinking about them.” What does that mean? It’s pretty simple […]
While Facebook and Twitter always seem to be the “sexy” and popular social media websites, it is important not to forget about the “third wheel” social media site, which goes by the name of LinkedIn. LinkedIn sometimes gets lost in the noise because it isn’t as “fun” as other sites. You don’t post pictures, videos […]
Ever hear the expression, “Too much of anything is bad a thing?” It may have been something your mom said when you asked for more double-stuffed Oreos or wanted an extra hour of TV time, but it doesn’t only apply to trivial things…it can apply to marketing as well. People think if they blast […]
Something odd happened to me the other day. A colleague of mine asked me a simple question and I was speechless; I couldn’t think of a good answer for him. The question was so simple. “So, what’s next for you Drew?” It caught me completely off guard and he went on to qualify what […]
Creating a marketing campaign is a very tricky thing. Not that long ago social media was all the rage. At times, it seemed like it was made out to be the only marketing tool worth utilizing. While social media still is one heck of a valuable tool, there is so much more to creating […]
The New England Patriots had its world flipped upside down last week when one of their players, Aaron Hernandez, a tight end oozing with potential was arrested and charged with first degree murder and 5 firearm charges. Think that’s bad? The very next day, Hernandez became a leading suspect for a 2012 double homicide. […]
Whether you’re writing a blog, website or social media posts, one thing is mandatory. Good content. You hear it all the time, but let’s be honest, it’s easier said than done. Also, who deems content “good?” Are there content crawlers going through our computers reading what we write? No. I think the main thing […]
One question I always asked when I was interviewing for jobs was, “What do you wish you knew back when you started, that you know now?” (Feel free to use that, by the way, if you want.) Now, after a few years of experience, I realize there are a few things I wished I […]
