Category Archives: News

What’s New at LinkedIn

You probably have a profile on LinkedIn (in fact, until recently, you may have been receiving a whole lot of email from them!). You’ve connected with your colleagues and friends, you’ve endorsed their skills and have been endorsed yourself, and you may have searched and applied for a job or two. But LinkedIn has a…
Read More

How to Use Data to Guide Your Marketing Program

Going into the marketing world, I never thought math would be so important. I took the required classes in college and moved on, never really thinking much about it. However, nowadays, math should be playing a vital part into your marketing plan. If you aren’t using data to create your plans, make sure to capture…
Read More

Stop Being Tactful; Start Being Strategic

Now that the New Year has rolled around and February is sneaking up, people should already be thinking about or are rolling out their marketing plans for 2015. However, in this fast-paced world, people tend to be more reactionary due to pressures of everyone focusing on the “now.” When this happens, you lose sight of…
Read More

Before you can grow in 2015, you must reflect on 2014

“It is necessary ... for a man to go away by himself ... to sit on a rock ... and ask, 'Who am I, where have I been, and where am I going?” – Carl Sandburg As this year winds down and New Year’s Eve gets closer and closer, many people start thinking about the…
Read More

Should You Follow the Millennials? Absolutely.

Within the marketing realm, you always hear about Millennials. While what you hear varies, the simple truth is you need them to become brand ambassadors for your brand. Don’t think so? Below is some data from a study ShareThis conducted about Millennials. 25 percent of Millennials share online shopping content to their social networks –…
Read More

Good Customer Service is Always in Style

I don’t care about the size of your company or your marketing strategy because your success still relies heavily on one aspect– customer service. Customer service is not a trend; it’s not a fad. Good customer service is what sets companies apart. How many times have you heard a story about how a company responded…
Read More

Business Culture: Do You Have One?

When companies typically start out, the founders come up with a business      model, maybe a management style, but how many define their culture? What do I  mean by culture? Essentially, business culture is the way employees and  managers act in regards to how they act at work – they are the morals of…
Read More

What really is your digital presence?

A digital presence…what the heck is that? Is that search engine optimization? Sort of, but not really. Search engine optimization can certainly help your digital presence, but your digital presence is much bigger than SEO – it’s your essentially your whole digital life. What do I mean by that? Anything you’ve done. Anything you will…
Read More

The missing ingredient for young professionals…

Somehow April is upon us. Not quite sure how that happened…It feels like just yesterday that I saw everyone on Facebook was making New Year resolutions. Right? Nonetheless, over three months of 2014 have finished and as we enter April, it is getting close to graduation. When college kids must use what they’ve learned and…
Read More

Three Tips to Get People Talking

Social media has taken over the marketing front the past couple years and while it has done a lot for business, I feel like businesses still have disproportionate expectations of social media. Businesses think they will get instant returns by creating social media profiles and once they start posting, they are done marketing. Those beliefs…
Read More