Every communications effort deserves a carefully thought out plan; one that integrates your company’s messages through a variety of media to effectively reach your market (the way your audience wants to be reached). Today brands must take an integrated or hybrid approach to marketing, PR and social media. Pure Performance Communications helps you to develop your plan of action, a roadmap that covers all of the bases. Our blueprint for communications success will help you to clearly set objectives, benchmark measurable results and achieve desired expectations. Pure Performance Communications strategy and planning, blended with innovative technological insight, provides you with fresh, creative and effective ways to communicate on behalf of your brand.
- Executive media and presentation training is an opportunity to work with professionals to build communication confidence. The one-on-one video training will fine-tune your media and presentation skills, key messaging, and physical presence as you learn the best practices techniques for different speaking venues and media interviews, including TV, print, podcasts, webinars, and panel sessions.For decades, Pure Performance CEO, Deirdre Breakenridge, has been a media and communications trainer, working with senior-level executives one-on-one or in small group training sessions.Designing a customized media or presentation training program begins with a pre-training discovery session. The discovery session, which analyzes past media interviews and speaking events, will determine more of the specifics of the training agenda and will help to develop the on-camera (video) practice scenarios for the training program.Training Goals: To work on tightening important messaging, being clear and concise in all spoken communication, and raising confidence in speaking or interview setting, both internally with other leaders and employees, as well as externally with media, partners, community leaders, etc.Training Approach: To coordinate a series of one-on-one sessions based on the set goals for speaking engagements, media interviewing, meetings, and presentations, etc. and to use training time to help reach these communication goals. All training sessions are a combination of in-depth discussion and learning, recorded exercises, and video practice with feedback and evaluation.The Executive Media & Presentation Techniques: The executive media and presentation training techniques may include but are not limited to getting aligned for greater self-awareness and difficult conversations, the ‘Power of the Pause,’ exhibiting confidence through verbal and non-verbal cues, message tightening with the 4S Strategy for Better Storytelling, best practice tips for body language during presentations and interviews (online and offline), and enhancing confidence when fielding questions with the KNOW, MOVE & REDIRECT technique for interviews or small and large group meetings.
There are times when you need a little extra brainpower to guide your strategic communications and the additional manpower to build your next communications platform. Pure Performance Communications will be that additional force to move your program to that higher plateau; a level that you may not be able to reach, with the resources you currently have in place. Strategic communications and technology consulting is our specialty. With years of experience guiding companies with their strategic communications and supporting technology, Pure Performance Communications helps organizations to identify and make more meaningful connections and to engage in interactions that result in better relationships with constituents.
Good communications starts on the inside of the organization and radiates out. Pure Performance Communications works with organizations to make sure the right people are on board at the onset of a program and the process and technology are set in place to support a robust internal and/or external communications program. Whether you need guidance on your internal collaborative platforms, you’re looking to educate and empower your employee communications or you’re building social media policies and procedures to guide communication with the public, we’ll help your organization to prepare with the policies, infrastructure and process needed to achieve an effective program.
As a part of the communications process, it’s important to “fix it” before you move forward. In order to fully understand the best way to develop new programs is to audit the past. Pure Performance Communications is skilled in social media audits to give you a clear picture of the strengths and weaknesses of your existing social outreach and to evaluate your social media properties for better engagement in the future. The social media audit is a comprehensive report that will uncover what needs to be developed in your policies, what monitoring technology is necessary as your outreach increases, how to augment meaningful engagement, as well as what new types of process and procedures are necessary internally to support your social program. We’ll help you identify what needs to be fixed in order to build your organization’s most effective social roadmap.
Deirdre Breakenridge, CEO of Pure Performance Communications speaks nationally and internationally on the topics of public relations, marketing, social media and branding. Her sessions have included keynote deliveries, seminars, panels and workshops. For a full list of speaking engagements please visit PR 2.0 Strategies.