Every communications effort deserves a carefully thought out plan; one that integrates your company’s messages through a variety of media to effectively reach your market (the way your audience wants to be reached). Today brands must take an integrated or hybrid approach to marketing, PR and social media. Pure Performance Communications helps you to develop your plan of action, a roadmap that covers all of the bases. Our blueprint for communications success will help you to clearly set objectives, benchmark measurable results and achieve desired expectations. Pure Performance Communications strategy and planning, blended with innovative technological insight, provides you with fresh, creative and effective ways to communicate on behalf of your brand.
There are times when you need a little extra brainpower to guide your strategic communications and the additional manpower to build your next communications platform. Pure Performance Communications will be that additional force to move your program to that higher plateau; a level that you may not be able to reach, with the resources you currently have in place. Strategic communications and technology consulting is our specialty. With years of experience guiding companies with their strategic communications and supporting technology, Pure Performance Communications helps organizations to identify and make more meaningful connections and to engage in interactions that result in better relationships with constituents.
Good communications starts on the inside of the organization and radiates out. Pure Performance Communications works with organizations to make sure the right people are on board at the onset of a program and the process and technology are set in place to support a robust internal and/or external communications program. Whether you need guidance on your internal collaborative platforms, you’re looking to educate and empower your employee communications or you’re building social media policies and procedures to guide communication with the public, we’ll help your organization to prepare with the policies, infrastructure and process needed to achieve an effective program.
As a part of the communications process, it’s important to “fix it” before you move forward. In order to fully understand the best way to develop new programs is to audit the past. Pure Performance Communications is skilled in social media audits to give you a clear picture of the strengths and weaknesses of your existing social outreach and to evaluate your social media properties for better engagement in the future. The social media audit is a comprehensive report that will uncover what needs to be developed in your policies, what monitoring technology is necessary as your outreach increases, how to augment meaningful engagement, as well as what new types of process and procedures are necessary internally to support your social program. We’ll help you identify what needs to be fixed in order to build your organization’s most effective social roadmap.
Pure Performance Communications conducts a number of training and workshop sessions for industry conference organizations and private company learning sessions.
Deirdre Breakenridge, CEO of Pure Performance Communications speaks nationally and internationally on the topics of public relations, marketing, social media and branding. Her sessions have included keynote deliveries, seminars, panels and workshops. For a full list of speaking engagements please visit PR 2.0 Strategies.