Pinterest this. Pinterest that.
Unless you’ve lived under a cyberspace rock the past 6-8 months, you have heard about Pinterest one way or another. I would assume most of you have created an account and have pinned one or two things. Pinterest has seen an astronomical soar in popularity over the last several months; it blossomed into the third most popular social media site. (Facebook and Twitter are 1 and 2)
This incredible popularity had me ask one question: why? Why is Pinterest gaining so much traction while other startup networks have floundered?
There’s nothing to it. You like it? You pin it. Boom! Just like that. Pinterest’s biggest strength is the ease of using it. You can search brands, categories and follow anyone you want to see what they have pinned. So while you connect with people you know on Facebook, you follow people by common interests. If you like cooking or like doing arts and crafts, you’ll find countless boards you can pin from. I couldn’t tell you the last time I went to a potluck event and at least one recipe was from Pinterest. I heard on the radio the other day about people having Pinterest parties, which is where everyone brings something to eat they found on Pinterest.
Pinterest isn’t all fluff either. While it’s fun to pick out your dream house and your favorite travel spots, Pinterest is creating leads for businesses.
While Pinterest has only really been popular less than a year, it is already competing with Twitter for the amount of referral traffic that gets sent to Shopify. (It is more than Google+, YouTube and LinkedIn combined) Also, people who shop online from Pinterest are spending on average slightly more than Google and Amazon. (Double the average amount of Facebook) Source
If you haven’t considered incorporating Pinterest into your marketing plan…do so. Now, not every social medium is appropriate for every company, but every social medium should be considered. Pinterest is an easy, fun way not only for you to interact with your customer, but for your customer to interact with you.