Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Kraft, Nasdaq, PRSA and Siegel+Gale.
Breakenridge is the author of six business books. Her most recent book, Answers for Modern Communicators: A Guide to Effective Business Communication was published by Routledge in October 2017. Other recent titles published by Financial Times Press, a Pearson Company, are Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0, New Media, New Tools, New Audiences,
Breakenridge was an adjunct professor for New York University (NYU) and Fairleigh Dickinson University, and is currently an online instructor for UMASS at Amherst Journalism Department. She speaks nationally and internationally on the topics of PR, marketing and social media communications. As a Lynda.com / LinkedIn Learning author, she has developed over six video courses on marketing and public relations related topics.
Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She is a C-Suite Network Advisor and also hosts a podcast show, Women Worldwide on C-Suite Radio. Women Worldwide is also distributed through iTunes, GooglePlay and AudioBoom.
Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.